About Us
Welcome to TOEC Skateboard Shop! We are a dynamic and creative skateboard brand dedicated to providing high-quality, uniquely designed skateboards for skateboard enthusiasts around the world. Our name, “TOEC,” is inspired by the most challenging trick in skateboarding—the toe flip, symbolizing innovation and pushing boundaries, much like our constant drive to go beyond limits.
Our Story
TOEC was born out of the passion and vision of our founder, Li Zi’ang. Originally a product designer with a deep love for extreme sports, particularly skateboarding, Li noticed that the market lacked skateboards that truly met the needs of high-level skaters. Frustrated by the lack of quality and unique design, he decided to create a skateboard that would combine performance with individuality and style. After years of trial and experimentation, Li founded TOEC in Ningde, Fujian, China, with the aim of fusing creativity, quality, and skateboarding culture to create not just skateboards, but functional art.
From the very beginning, we focused on combining innovative design with high-performance skateboarding tools. TOEC is not just a brand; it’s a tribute to Li Zi’ang’s passion for skateboarding, his pursuit of excellence, and his dedication to the spirit of freedom that skateboarding embodies.
Product Quality
At TOEC, quality is at the heart of everything we do. We source only the finest materials to ensure each skateboard offers exceptional durability, comfort, and performance. From the deck to the wheels and bearings, every component is meticulously crafted to provide the best possible riding experience. Our skateboards are designed to cater to everyone, from beginners to professional riders, and we offer a variety of models suited to different skating styles and terrain.
Each TOEC skateboard undergoes rigorous testing and quality control to ensure that it meets the highest standards for impact resistance, grip, and stability. We are committed to offering products that not only perform well but also last for years to come. Every TOEC skateboard is a symbol of our dedication to quality and our passion for the sport.
Our Mission & Vision
TOEC’s mission is to offer every skateboarder the freedom, creativity, and thrill of the sport. We aim to design and produce more unique and culturally significant skateboard series, showcasing that skateboarding is more than just a sport—it’s a way of life, an expression of individuality, and a push toward self-improvement.
Our vision is to become a leading global brand in the skateboard industry by continuously launching innovative and distinctive product series that expand the boundaries of skateboarding culture. Ultimately, we aspire to become a world-renowned brand in the global skateboard and extreme sports community. We believe that with every new TOEC skateboard release, we are adding something extraordinary to the world of skateboarding.
Looking ahead, we will continue to strive for excellence, releasing more theme-based collections that cater to different skating styles and preferences. Our commitment to improving product quality and helping skaters achieve their dreams remains at the core of everything we do. Whether you’re a beginner or a professional, TOEC will be there to accompany you on your journey through the world of skateboarding.
Contact Us
Support Time: Mon – Fri: 8AM-5PM PDT
E-mail: [email protected]
Business Address: Room 323-27512, Building 3, No. 26, Songshan Road, Economic Development Zone, Xiapu County, Ningde City, Fujian Province 355100, China