ABOUT US
Welcome to TOEC, a brand dedicated to bringing innovative, high-quality skateboarding products to enthusiasts around the globe. As a subsidiary of Zou Dian Daily Necessities, TOEC was founded by Liu Suhua in Ningde, Fujian, China with a passion for creativity, adventure, and the skateboarding culture.
The Meaning Behind “TOEC”
“TOEC” stands for “Trail of Endless Creativity”, embodying our belief that skateboarding is not just a sport but an art form—an endless trail of self-expression, freedom, and creativity. We strive to design products that reflect this philosophy, empowering skaters of all levels to push their limits and explore new possibilities.
Our Brand Story
Born in the picturesque city of Ningde, TOEC emerged from a collaboration between Liu Suhua and a local community of skilled sports equipment manufacturers. Leveraging the city’s deep-rooted expertise in craftsmanship, TOEC formed strategic partnerships with leading sports manufacturers in the region, ensuring that every board, accessory, and piece of gear is made with precision, quality, and durability. This close-knit relationship allows us to oversee every step of the production process, ensuring that our products meet global standards while staying true to our local roots.
Our Mission & Values
At TOEC, we are committed to providing skateboarders with products that balance performance, innovation, and style. Our mission is to inspire individuals to embrace their unique skating journey, whether they’re hitting the streets or mastering tricks at the skatepark. By blending cutting-edge technology with an appreciation for design, we ensure our products help you ride in confidence.
We are also proud of our commitment to sustainable practices. We continually seek environmentally friendly materials and processes, helping us minimize our ecological footprint without compromising on performance.
Operating Model
TOEC operates on a direct-to-consumer model, allowing us to maintain close relationships with our customers and control the entire product lifecycle, from design and manufacturing to delivery. By partnering with trusted local manufacturers, we ensure that every product is rigorously tested and tailored to meet the needs of skateboarding enthusiasts worldwide. We also offer wholesale options, making our products accessible to skate shops and retailers globally.
Expansion into the U.S. Market
While TOEC’s roots are in China, our vision is global. We are in the early stages of expanding into the U.S. market, a major hub of skateboarding culture. Our team is actively working to build connections with U.S. retailers, distributors, and skate communities. We believe that the innovation and quality of our products will resonate strongly with American skaters. Our goal is to establish TOEC as a household name in the U.S. skateboarding scene within the next few years.
Future Vision
Our future is filled with exciting possibilities. We plan to continue expanding our product lines, introducing new designs that blend functionality and style. As we grow, we remain dedicated to maintaining the craftsmanship and attention to detail that have become our hallmarks.
Our vision is to see TOEC products in skateparks across the world, from China to the United States and beyond. We are committed to pushing the boundaries of what’s possible in skateboarding, providing gear that not only meets but exceeds the expectations of skaters everywhere.
Join us on our journey—because at TOEC, the trail of endless creativity is just beginning.
Business information
toec.shop is Zoudian Daily Necessities Sales Department(China)
Unified social credit code: 92350921MA35BWL915
E-mail: [email protected]
Phone: +86 17177960096
Business Address:
Room 323-27512, Building 3, No. 26, Songshan Road, Economic Development Zone, Xiapu County
Ningde City Fujian Province 355100
China