About Us
Welcome to toec, an online skateboard store from Fan County, Henan Province, China. We are committed to providing high-quality skateboard products for skateboard enthusiasts and promoting the spread and development of skateboard culture. Whether you are a skateboard beginner or an experienced skateboarder, toec will be your best partner on the road of skateboarding.
Brand Story
The name toec comes from our love and pursuit of skateboarding. “Toec” is a simplification of “to edge”, which means “to the limit”. We believe that skateboarding is not only a sport, but also a lifestyle that challenges oneself and breaks through limits. This name conveys our respect and enthusiasm for skateboarding culture, and represents that every skateboard enthusiast is constantly pursuing higher, faster and farther goals.
Our founder Liu Suhua is an entrepreneur who is passionate about skateboarding. Growing up in Fan County, Henan Province, she knows the meaning of sports and free spirit. She has reached a partnership with a local skateboard manufacturer to create high-quality skateboards that meet international standards and help more people enter the world of skateboarding. Through the toec platform, Liu Suhua hopes to bring this passion and dream to the world, especially to a larger international market.
Our operating model
toec adopts a B2C (business to consumer) operating model, focusing on online sales and services. We have established in-depth cooperative relationships with top skateboard manufacturers in China to ensure that each skateboard meets the highest industry standards, focusing on both performance and aesthetic design. Our products cover a variety of styles of skateboards, suitable for skateboarders at different levels, ensuring that every customer can find the right product for them.
Through direct cooperation with manufacturers, we avoid the cost of middlemen and return more value to consumers. In addition, we also provide global delivery services to ensure that our products can reach skateboard enthusiasts around the world.
Expansion to the US market
We are actively exploring the US market, which is an important step for toec’s future development. We are confident in the US market and are committed to introducing the most cost-effective skateboard products to the United States, bringing innovation and unique skateboarding experience to more American skateboard enthusiasts. We have begun to establish cooperation with many US retailers and skateboarding communities, and it is expected that in the next two to three years, toec will become one of the most popular skateboarding brands in the US market.
With the rapid development of global skateboarding culture, toec will not only continue to improve its product line, but also focus on the international development of the brand. We hope to become a bridge connecting global skateboard culture with every skateboard enthusiast, and promote the popularity of skateboarding around the world.
Our vision
TOEC is not just a skateboard brand, it represents the spirit of freedom, challenge and limit. We believe that by adhering to innovation and quality, TOEC will become the preferred brand for skateboard enthusiasts around the world.
Thank you for your attention to TOEC. We look forward to working with skateboard enthusiasts around the world to challenge the limit and surpass ourselves!skateboarding.
Contact Us
Support Time: Mon – Fri: 8AM-5PM PDT
E-mail: support@toec.shop
Business Address: Room 323-27512, Building 3, No. 26, Songshan Road, Economic Development Zone, Xiapu County, Ningde City, Fujian Province 355100, China